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Using Behavioral Analytics To Transform User Experience in Finance Apps

Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.

Do Branded Links Matter?

Branded links aren’t just URLs. They build trust, boost CTRs, and drive conversions. Learn how to make every link work harder for your brand.

How Mobile Analytics Can Improve User Retention

User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we'll explore how actionable insights from user behavior can guide app improvements and personalization strategies that not only drive retention but also foster long-term loyalty.