The new office will act as Branch’s strategic focal point for operations in the ANZ region with dedicated resources to serve and expand the growing mobile app markets in Australia and New Zealand.
Mobile Marketing in Australia and New Zealand is likely to explode over the next five years, with an average of $5.7 billion expected to be spent on mobile advertising alone, according to InMobi. Today, we’re excited to announce Branch’s expansion into the thriving mobile market in the ANZ region, opening up our eleventh international office in the heart of Sydney.
Since February 2017, Branch has expanded to over 10 major cities across the globe, including Chicago, Berlin, Seoul, Singapore, and most recently, Beijing. While the team in Singapore has doubled in headcount, the team in Beijing has grown more than 10x in less than a year.
The amazing support we’ve received from some of the industry’s best mobile partners like Facebook and Adobe, combined with our recent acquisition of TUNE’s attribution analytics business have resulted in immense growth and active expansion, specifically in the greater APAC region. After doing business in Australia for more than a year now, we’re excited to now have a full-service team on the ground to serve our local customers!
Sydney: ANZ’s Launchpad
Australia is one of the world’s best performing advanced economies and hasn’t had a recession in three decades. With a diverse economy and a stable, low-risk business environment, Sydney is the perfect launch ground for tech business in the greater ANZ region. The city is a magnet for business talent and also conveniently overlaps with both the US West Coast and most Asian capital cities’ working day — making it the perfect location for international business.
By establishing a presence in Sydney, Branch will be even closer to these local businesses and partners who are striving towards a mobile-first marketing strategy in today’s fast-paced and highly competitive market.
In Australia, Branch works with local businesses like Kayo Sports, BWS, Optus, KFC, and AFL.
We’ll be hosting a series of upcoming mobile workshops to share the in-depth practices to sustainably your grow user base across web and app platforms. Learn more about our Mobile Growth Community and find a chapter in ANZ here!
Get in touch with our sales team if you’d like to learn more about Branch and how we can help fuel your mobile growth strategies. We hope to hear from you soon!