QR (quick response) codes have become an extremely popular — and powerful — tool in mobile marketing, effectively bridging the gap between devices and offline experiences. But to capitalize on their versatility and convenience, you need robust customization and management capabilities. Branch’s custom QR code solution offers the flexibility and insights you need to help you improve efficiency, build brand trust, and increase conversions.
Customization fosters trust and conversions
Customized QR codes are up to 80% more effective than generic black-and-white ones because they improve brand recognition and assure users that they are engaging with trustworthy content. With Branch’s QR code builder, you can fully customize every aspect of your QR codes to reflect your brand’s look and feel — including colors, shapes, images, and logos — right from a user-friendly dashboard. Adding visual branding to your QR codes is a strategic step that boosts brand recognition and creates a more engaging brand journey for your users.
A QR code is only as powerful as the link behind it. Most QR codes aren’t optimized for mobile, which means users might end up on a generic homepage, an expired page, or irrelevant content, causing frustration and drop-offs. Every Branch QR code functions as a powerful deep link, taking users to specific mobile content, even through the app install process. With unparalleled flexibility to customize link data parameters, redirects, and analytics tags, Branch gives you complete control over the post-scan routing experience. For example, you can add a location-based offer into the link data or customize the link to initiate a specific action in your app, like prefilling a form or automatically applying a discount code.
Branch’s solution not only allows you to build trust and increase scans with thoughtfully branded QR codes but also drives users to action and conversion, boosting the impact of each scan.
Usability drives efficiency and longevity
Looks aren’t all that matters when it comes to QR codes; effortless integration into your marketing campaigns is crucial for success. Branch’s custom QR code solution enables you to independently execute QR code campaigns without tapping developer resources for support. Once designed, you can test and download your custom QR code as a PNG or JPEG file right from the Branch Dashboard, giving you the power to create, customize, and launch QR codes on your own schedule.
You can also easily update the routing destinations or designs of your QR codes even after creation. Branch’s new ’Manager’ tab simplifies this process, keeping your campaigns fresh and relevant long after they’re deployed. Whether you’re promoting a seasonal offer or redirecting traffic to a new in-app destination, you have the flexibility to make adjustments on the fly, maximizing the lifetime value (LTV) of your QR codes. This autonomy not only speeds up the campaign deployment process but also enables efficiency and agility, ensuring your active QR code campaigns drive the best results.
And of course, you can’t improve what you can’t measure. Branch’s new QR code ’Analytics’ tab provides a comprehensive view of the downstream performance driven by your QR code scans. From acquisition to engagement, you can track key metrics and gain valuable insights, all in one place.
Custom QR codes enable growth
It’s never been easier to make effective QR codes part of your mobile growth strategy. Whether you’re a travel company streamlining the passenger experience with quick access to digital boarding passes, a healthcare company simplifying patient interactions with instant access to health records, or a retailer enhancing customer engagement with QR codes that link to product information and purchasing options, Branch’s custom QR code solution can help you drive acquisition and engagement across devices and from offline channels.
Get in touch with us today to learn more and start elevating your QR code campaigns.