Petco is a health and wellness company focused on improving the lives of pets, pet parents, and its employees through innovation and superior customer experiences. As a leading pet specialty retailer, Petco is constantly exploring new technologies and enhancing digital offerings to deliver exceptional value to customers.
With more and more U.S. households welcoming pets into their families and doing everything possible to provide pets with healthy and happy lives, Petco partnered with Branch to harness this momentum. The result? Maximized customer engagement through mobile platforms, optimized ad campaigns, and valuable data-driven insights.
Improving customer journeys through email engagement
A key component of Petco’s mobile strategy is email deep linking, which ensures that any call to action (CTA) within an email marketing campaign takes users directly to the relevant location or offer within the Petco app. By integrating Branch’s deep linking technology, the pet company provides users with a seamless and organic transition from an email to the app, improving the user experience, conversion rates, and average order values.
Maximizing campaign effectiveness with integrated ad insights
Petco also partners with Branch to track ad conversions across devices and platforms and to better understand campaign return on investment (ROI). By integrating real-time data sharing with various advertising networks, Petco maximizes the efficiency and effectiveness of ad campaigns. Branch’s integration with self-attributing ad partners like Google, Meta, and Snap creates a feedback loop to optimize campaign performance based on actionable, unbiased insights and meet return on advertising spend (ROAS) targets.
Data-driven decisions with comprehensive analytics
To enhance data analytics capabilities, Petco uses the Branch API to send and retrieve event data and create detailed Looker reporting dashboards that provide a comprehensive view of user behavior and campaign performance. The seamless integration of Branch’s data with Petco’s analytics infrastructure has been instrumental in supporting the company’s broader data-driven approach to business and improving marketing efficiencies.
Petco’s partnership with Branch
Choosing the right technology partners is key to driving successful customer experiences. The Branch account team works closely with Petco marketing, product, and engineering teams to provide timely and proactive support. This close partnership allows the team to swiftly solve any unexpected issues and minimize disruption to operations.
Branch is proud to be a key part of Petco’s marketing technology strategy, particularly by providing expertise and guidance around SKAdNetwork (SKAN). Working closely with its team as industry thought leaders, Branch has helped Petco elevate its mobile marketing efforts. By strategically using Branch’s linking and measurement solutions, Petco has significantly enhanced its mobile customer experience, optimized advertising efforts, and unlocked new data analytics capabilities. This successful partnership highlights the importance of leveraging advanced technology and fostering strong collaboration to drive business growth and continued improvement of customer experience.