Marketers face constant pressure to drive business growth and justify their spend. This requires understanding the impact of all your marketing at a granular level so you can make smart investment decisions. But any performance marketer knows this is easier said than done. When talking to our customers, two key problems come up again and again.
First, it’s hard to bring together all your cost and revenue data in a way that is useful. This can be a time-consuming manual process, or require committing valuable resources from your business intelligence team — if you have one. As a result, data often ends up out-of-date or incomplete.
Second, it’s challenging to get deep insights at the creative or keyword level that you need to optimize performance. Spreadsheets are easy to use, but can’t scale to the volume of data required. Data visualization tools can help, but aren’t purpose-built for marketers, and marketing teams often rely on other teams to create the views of data they need.
We’re building ROI Hub in partnership with performance marketers to solve these challenges. ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend (ROAS) possible.
Measure comprehensive cost coverage
Your cost data is only useful if it’s not missing information from the ad partners you care about. ROI Hub allows you to get more complete cost coverage. It supports direct integration with over 20 of the largest and most commonly used ad partners, including Google, Meta, TikTok, Snap, Pinterest, and Moloco. This gives you up-to-date and accurate data from these partners.
Later in 2024, we are adding universal file ingestion, so you can use ROI Hub with additional partners that don’t support a direct API connection. For example, you’ll be able to send scheduled email reports from ad partners to ROI Hub, which can then automatically import the cost data.
Make informed decisions with insightful data monitoring
To make more confident decisions, you also need to trust the accuracy and freshness of your cost data. ROI Hub makes it easy to monitor the status of the connection to your ad partners, get alerted if there are issues, and take action to correct problems. You can also quickly add or modify connections — all from a single place.
Unlock insights and maximize ROI
Finally, ROI Hub gives you new insights into your marketing performance and helps you understand the impact of your ad dollars. You can see ROI and ROAS for your partners and drill down to the campaigns and creative level for a deeper look. ROI Hub also supports local currencies so you can get an accurate global view of your performance.
Later in 2024, we’ll be adding additional revenue analytics tools, including the ability to select multiple metric sources as well as build customized widget-based dashboards.
Our long-term goal for ROI Hub is to help you spend less time in spreadsheets, meaning more time for valuable tasks, and to help you discover more granular and more frequent optimization opportunities. ROI Hub is now available in beta, with additional features launching throughout the year. To request access, reach out to your Branch sales contact or account manager.