Hibbett City Gear is a leading athletic-inspired fashion retailer operating approximately 1,100 stores under the Hibbett Sports and City Gear brands. With Branch’s Journeys and deep linking solution, Hibbett City Gear is able to provide a unified, cross-channel experience and take users directly to relevant content in the app post-install.
- 46.4% click-to-install rate
- 69% increase in MAU
- 51% increase in new users