PatPat is a shopping platform created by Albert Wang and Ken Gao that allows moms to find great deals on children’s and women’s clothing and accessories without spending a lot of time or money. With Branch Journeys, PatPat is able to drive mobile web users directly to specific in-app content and measure user engagement across those channels to get a full picture of the cross-platform user journey. The results: a 4x increase in cross-platform users and a 34.33% click-to-install rate.
- 4X increase in cross-platform users
- 34.33% click-to-install rate from Journeys