Branch helps Licious increase install-to-purchase rate by 20% on Google Marketing Platform (GMP) through in-app optimization.
Licious is a meat and seafood brand headquartered in Bengaluru, India. The company operates on a farm-to-fork model, owning the entire back-end supply chain and transportation of temperature-sensitive goods.
Logicserve Digital, a Branch Certified Solution Partner, is a new-age digital marketing company that offers the most comprehensive digital marketing services suite. As Licious’s trusted partner, the Logicserve Digital team has been working to deliver high-quality brand and performance marketing campaigns.
With a focus on increasing app revenue, Licious used Branch linking and attribution within the Google Marketing Platform app for data optimization and measurement. Conversion ads, coupled with in-app optimization powered by Branch’s GMP integration, were used for increasing the efficiency of app conversion campaigns. In return, this efficiency helped Licious scale the amount of campaigns.