In her APS London presentation, Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins, shares how they grew at an accelerated pace and provides top tips for success. Laricea breaks down the various ways Dorothy Perkins partners with Branch to drive growth, such as Journeys web-to-app smart banners, deep linking across social and email, and gaining powerful insights from SEO.
- 22% of all app installs driven by smart banners
- Dorothy Perkins app users spend 7x more than mobile web users