ZAFUL is a one-stop online shop for today’s most daring, exciting, and edgy fast fashion apparel. With Branch’s Universal Email solution, the team is able to route users who click a link in a marketing email directly to the same content within the app for a seamless user experience. This streamlined experience not only led to a 210% increase in revenue from email marketing but by connected these digital touchpoints, the team now has complete visibility into the down-funnel events driven from email.
- 210% increase in revenue from email marketing
- 28.4% email click to app open rate — increased from 0% before Branch