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How Mobile Analytics Can Improve User Retention

Blog
User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we'll explore how actionable insights from user behavior can guide app improvements and personalization strategies that not only drive retention but also foster long-term loyalty.

MMP Vendor Assessment Checklist

White Paper
Evaluate mobile measurement partners (MMPs) with this checklist, covering attribution, deep linking, privacy, and tech compatibility to boost performance and drive results.

EXP. Magazine: How Will AI Actually Change Advertising?

News
To help ground the understanding of how AI is most likely to shape the landscape of advertising, Adam Landis, Head of Growth at Branch, outlined the four main themes that are most likely to impact advertisers. Some are happening today and some are yet to take shape. The goal is to impart some salient tips on what you, as a marketing leader, can do to better position yourself for the changing ecosystem.