Traditional healthcare companies are investing millions, often billions, each year in call centers and in-person support to manage routine processes like scheduling appointments, refilling prescriptions, and providing explanations of benefits. Mobile apps serve as a gateway to streamline these processes through self-service options, enhancing customer satisfaction and loyalty while driving significant cost savings.
This presents a win-win opportunity: leveraging apps to improve customer experience and retention while simultaneously reducing service costs. Branch offers the playbook for driving app adoption and engaging users through effective deep linking, fostering greater feature utilization and long-term retention.
Watch our webinar to learn how to maximize your app’s potential and transform customer engagement in healthcare.
Speakers
Reed Kuhn
Head of Business Strategy @ Branch
Reed Kuhn is Head of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley. Along the way, he invented his first app on an iPhone 3, co-founded an athlete management agency with MC Hammer, and authored the first-ever book on the sports analytics of professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s gambling expert for Mixed Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.
Sophie Frostbaum
Senior Business Strategy Manager @ Branch
Sophie Frostbaum is a Senior Business Strategy Manager at Branch, where she works as an internal strategy consultant, providing data-driven customer insights on enabling and harnessing value via app adoption and engagement. Working with businesses across all verticals, she helps customers develop a playbook on their app-first strategy, leveraging their owned channels to acquire customers with the highest LTV. Prior to joining Branch, Sophie worked in Enterprise Solutions & Analytics consulting, specializing in Digital Transformations. She holds a BBA from Emory University in Finance and Strategy & Management Consulting.