Mobile Deep Linking and Attribution Resource Center

State of App Growth | Finance Edition

White Paper

Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the future of financial app growth.

State of App Growth | Health Edition

White Paper

Learn how 500+ healthcare leaders balance privacy, cost pressures, and growth.

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

White Paper

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

The 2025 State of App Growth Report

White Paper

750 global leaders share how they’re navigating rising costs, privacy regulations, and AI disruption. Growth is no longer business as…

Award-Winning Campaigns From Today’s Leading Brands

White Paper

Discover winning strategies from Branch's Mobile Growth Awards. See how top brands drive acquisition, engagement, and retention.

2024 Mobile Growth Awards, featuring "Winner" text with a blue and white design, set against an abstract background.

The Ultimate Guide to Mobile App Event Tracking

White Paper

Unlock growth with smarter event tracking. Learn which app events to track, industry recommendations, and expert insights.

A hand interacts with a smartphone, surrounded by icons representing shopping, user profiles, and notifications on a vibrant background.

MMP Vendor Assessment Checklist

White Paper

Evaluate mobile measurement partners (MMPs) with this checklist, covering attribution, deep linking, privacy, and tech compatibility to boost performance and drive results.

How To Create and Measure QR Codes for Digital Growth

White Paper

Learn how to bring your offline users online and better measure cross-platform user journeys with QR codes.

Bootstrapped to Booming: Top 13 Low-Budget User Acquisition Strategies

White Paper

This ebook explores 13 low-budget user acquisition strategies designed to significantly grow your user base without breaking the bank. In today’s economic climate, lean marketing is key, and this guide provides the tools and insights to maximize your return on investment (ROI).