As the Middle East experiences a mobile app boom, innovative marketers are leveraging apps to enhance customer acquisition, engagement, and retention. This report, a collaboration between Martechvibe and Branch, offers an in-depth analysis of the app marketing landscape in the region, informed by a survey of 180 professionals in app marketing, product development, and growth across various industries.
Download The State of Mobile App Marketing 2025 to discover:
- Current trends: Key mobile app trends shaping the Middle Eastern market.
- Challenges ahead: Obstacles in app marketing, from user retention to compliance with privacy regulations.
- Strategic solutions: Effective strategies for enhancing user engagement and optimizing app performance.
- Future projections: Insights into the growth trajectory of the app economy in the Middle East and its implications for businesses