India is leading mobile-first marketing, opening vast opportunities for brands to connect with over 700 million smartphone users. Mobile apps now play a key role in consumer engagement across industries. The State of Mobile App Marketing in India 2025 report reveals how apps are reshaping customer relationships and strategies. Based on a survey by ETBrandEquity and Branch, it features insights from 100+ mobile marketers across sectors.
What’s inside:
- Current trends: Key mobile app trends in the Indian market, supported by our survey data.
- Challenges ahead: Hurdles in app marketing, from user acquisition to retention.
- Strategic solutions: Practical strategies for optimizing customer journeys and enhancing user experiences.
- Future projections: Growth predictions for India’s app economy and their business implications.