Security & Privacy
Responsible, secure and privacy-focused. Branch goes beyond compliance to ensure the security and privacy of our customers' data.
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Guided by Strong Privacy Principles
We are a linking and analytics platform for marketers, product leaders and mobile app developers.
So we thought it would be helpful to lay out, in plain English, the Branch Guiding Privacy Principles that drive how we’ve chosen to design our services with privacy as a top priority.
We limit the data we collect
We practice data minimization, which means that we avoid collecting or storing information that we don’t need to provide our services. We do not collect or store sensitive end-user information, nor do we want to. In fact, our Terms & Conditions prohibit it.
We will only provide you with data about actual end-user activity on your apps or websites
We help our customers understand the relationship between web and app sessions for users they have already seen across their platforms. We do not let customers access data beyond the interactions they have directly with their own users.
We do not rent or sell personal data
Your data is your data no matter what, and neither your competitors nor any other company will ever have access to it. We are not in the business of renting or selling any customer’s end-user data to anyone else.
Privacy Advocacy
Branch is a proud member of the Future of Privacy Forum’s Advisory Board, alongside Adobe, Bank of America, and PricewaterhouseCoopers.
This non-profit organization brings together industry leaders, academics, and consumer advocates to explore the challenges posed by technology innovation and to develop privacy protections, ethical norms, and workable business practices.
GDPR & CCPA
At Branch, our goal is to help our customers meet both the letter and the spirit of privacy laws and regulations, including GDPR and CCPA, in a simple and straightforward way. We believe these are not simply legal requirements; respecting the privacy rights of all customers and their users is the right thing to do.
Over the years, we’ve invested heavily in ensuring that our customers can use our products in compliance with these privacy laws, and we will continue to invest in industry-leading data privacy initiatives.
Our Security Best Practices
All members of the Branch security team are credentialed to the highest industry standard and bring deep expertise in cloud application security to continuously evolve security and governance practices in response to ever-shifting threats.
Our secure software development lifecycle enforces diligent security reviews, secure coding practices, and continuous security testing using a mix of internal/external penetration tests and independent third-party security programs.
- Physical security controls
- Intrusion detection and prevention
- Virus and malware protection
- Vulnerability detection and management
- Security patch management
- Continuous security monitoring (SIEM)
- Industry-strength data encryption in transit and at rest
- Data leakage prevention solution
- Proactive security monitoring to secure data and assets
Meet our Security and Privacy Leaders
Ray Lai
Cathleen Hartge