Branch Security & Privacy

Security & Privacy

Responsible, secure and privacy-focused. Branch goes beyond compliance to ensure the security and privacy of our customers' data.

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Guided by Strong Privacy Principles

We are a linking and analytics platform for marketers, product leaders and mobile app developers.

So we thought it would be helpful to lay out, in plain English, the Branch Guiding Privacy Principles that drive how we’ve chosen to design our services with privacy as a top priority.

Privacy Advocacy

Branch is committed not just to protecting the privacy of our own customers’ data, but also to advocating for transparency, user control, and the advancement of responsible data practices in the industry at large.
Privacy Advocacy

Branch is a proud member of the Future of Privacy Forum’s Advisory Board, alongside Adobe, Bank of America, and PricewaterhouseCoopers.

This non-profit organization brings together industry leaders, academics, and consumer advocates to explore the challenges posed by technology innovation and to develop privacy protections, ethical norms, and workable business practices.

GDPR & CCPA

Our Commitment to You

At Branch, our goal is to help our customers meet both the letter and the spirit of privacy laws and regulations, including GDPR and CCPA, in a simple and straightforward way. We believe these are not simply legal requirements; respecting the privacy rights of all customers and their users is the right thing to do.

Over the years, we’ve invested heavily in ensuring that our customers can use our products in compliance with these privacy laws, and we will continue to invest in industry-leading data privacy initiatives.

Branch and Security

Our Security Best Practices

Comprehensive Security Program
Dedicated Security Team
Dedicated Security Team

All members of the Branch security team are credentialed to the highest industry standard and bring deep expertise in cloud application security to continuously evolve security and governance practices in response to ever-shifting threats.

Product Security
Product Security

Our secure software development lifecycle enforces diligent security reviews, secure coding practices, and continuous security testing using a mix of internal/external penetration tests and independent third-party security programs.

Security is in our DNA
State of the art security measures to meet growing customer needs and security challenges
Cloud Security
  • Physical security controls
  • Intrusion detection and prevention
  • Virus and malware protection
  • Vulnerability detection and management
  • Security patch management
  • Continuous security monitoring (SIEM)
Data Security
  • Industry-strength data encryption in transit and at rest
  • Data leakage prevention solution
  • Proactive security monitoring to secure data and assets
Learn more about our security policies

Meet our Security and Privacy Leaders

Ray Lai
Ray Lai Ray Lai
Head of Security, CISSP, CCSFP, CEH
A veteran security leader and CISO with over 30 years of industry experience, Ray has co-authored 3 books including Core Security Patterns, and holds 6 relevant patents. After receiving his Masters degree in AI from Edinburgh University, Ray worked in enterprise software development for Fortune 500 companies and leading Machine Learning and infrastructure vendors.
Cathleen Hartge
Cathleen Hartge Cathleen Hartge
Head of Legal & Data Protection Officer
In addition to heading up Branch’s Legal Team, Cathleen serves as the Data Protection Officer for Branch and its subsidiaries. With a J.D. from Stanford University, an M.A. from L’Institut d’Etudes Politiques de Paris, and extensive experience in both the public and private sector, Cathleen speaks frequently at industry events on matters of privacy and ethical management of data.

In the Press

LTR: Privacy in the age of GDPR and CCPA

Five ways your brand can win consumer hearts and minds

CCPA questions every CISO should be prepared to answer

Ethical data collection in the spotlight over new regulations

Daily Journal: Privacy Junkie