Access accurate attribution data, protect against fraud, and provide your users with the security they deserve.
By offering aggregate-level data only, SKAdNetwork provides accurate, high-level advertising metrics without compromising users’ identities.
Because SKAdNetwork is built directly into iOS by Apple, it has special access to more accurately record clicks, impressions, and installs.
Apple validates every single app install, providing an additional layer of security in the fight against ad fraud.
Body: JSON parameters
See your SKAdNetwork data for Google Ads campaigns right in the Branch dashboard (coming soon).Learn more
Send your SKAdNetwork conversion values to Facebook to enable Facebook to better optimize your campaigns. See your SKAN data for Facebook campaigns in the Branch dashboard (coming soon).Learn more
Get your Twitter SKAdNetwork data and analytics in the Branch dashboard to compare performance in one centralized location.Learn more
Send your SKAdNetwork conversion values to Snapchat for campaign optimization, and get SKAdNetwork postbacks from Snap in the Branch dashboard.Learn more
SKAdNetwork is Apple's alternative attribution system, facilitating ad measurement without device-level data.
SKAdNetwork does not replace MMPs. Like with all other attribution methodologies, Branch will help our customers with the process of setting up SKAdNetwork in their apps, optimizing and maintaining configuration, and generating actionable campaign performance reports from raw data.
No, SKAdNetwork is a completely separate system that runs in parallel to the device-level data you've traditionally used to measure your ad campaigns.
SKAdNetwork does not require opt-in under the ATT framework, and enabling SKAN in your app will not trigger the ATT modal or automatically limit your ability to access IDFAs (though you will likely want to consider both changes at the same time).
No, it is not necessary for users to opt in under AppTrackingTransparency for SKAdNetwork.
Yes, users opting into app tracking via ATT will be tracked via SKAdNetwork in parallel.
This means that you will always get aggregate data via SKAdNetwork, and additionally receive device-level data via tracking links for the same user if they opt in. However, there is no way to deduplicate these data sources.
SKAdNetwork supports limited view-through attribution beginning with v2.2 in iOS 14.5.
Read this blog post for more information.
SKAdNetwork does not provide attribution for owned and organic installs. The SKAdNetwork attribution method is specifically for app install campaigns.
Reference Apple's page about attribution details here for this information.
Yes, you will need to have an active Universal Ads subscription to access the SKAdNetwork reporting and configuration pages on the Branch dashboard.
Currently, SKAdNetwork only supports App Installs. This means nothing will happen and no SKAdNetwork postback will be sent if the app is already installed.
SKAN data is available beginning from the date you authenticate and connect your App Store app in the Branch dashboard.