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Track ad conversions across every device
and platform to understand true campaign ROI.
You have a website and an app, and you advertise both of them. But how accurate is your cross-platform measurement? With Universal Ads from Branch, you can finally optimize campaign performance and track your full return on investment in one place, using data from every channel and platform.
See the full value of your customers by unifying touchpoints across every platform and channel.
Improve your campaign optimization by discovering up to 30% more attributed conversions.
Power seamless customer experiences with links that just work. Thousands of top brands trust Branch to handle every edge case.
Customer journeys are no longer simple. Complicated, cross-platform experiences are now perfectly normal, and your attribution tool needs to keep up.
The engine behind Universal Ads is People-Based Attribution, a state-of-the-art identity network that stitches together fragmented touchpoints across channels.
With People-Based Attribution, complex conversions that legacy systems miss (or worse, put into the wrong bucket) now show up where they belong. This means 30% more data to optimize your campaigns and maximize ROI.
See cumulative revenue from users across both web and app.
Track existing app users who see a web ad and then purchase in the app, even if they didn't click.
After a user installs your app and purchases, attribute the revenue to the web ad that drove the install.
We provide metrics you can use to eliminate low quality traffic by working with your ad networks, and our cross-platform reach makes us uniquely positioned to provide fraud insights based on data signals no other provider can match.
Our research team uses web and app signals to monitor fraudulent activity, and is constantly adding protection as new fraudulent patterns emerge.
Fraud method: use emulators and device farms to generate fraudulent clicks.
Detection strategy: blacklisted IPs, because many conversions will come from the same IP address; high click-to-install rates, because this fraud method is most cost-effective when clicks lead to installs.
Fraud method: use a compromised app already on the device to detect installs, and fire off a click just before the new app is opened.
Detection strategy: short click-to-install times, because users typically open apps right after downloading them.
Fraud method: generate millions of clicks with random device IDs (IDFA or GAID), and hope that some of those users will install later.
Detection strategy: long click-to-install times, because there is no legitimate connection between click and install.
Fraud method: layer dozens of ads on top of each other, leading to fraudulent clicks on ads that aren't even visible.
Detection strategy: low click-to-install rates, because this fraud method generates excessive numbers of clicks.
The world’s top brands have used Branch to power best-in-class customer journeys for years. Now, Universal Ads brings the same magic to paid acquisition: you can attribute app installs more accurately than ever before, and give those new users a flawless experience that will keep them coming back—over, and over, and over.
Double conversion rates by taking new users straight to the specific product or content featured in your ad after installing.
Built-in support for Universal Links and Android App Links means you can run app engagement campaigns to your existing users.
Branch supports links for email, sharing, social, and more. No need to implement different tools for each channel.
Pre-built, turnkey integrations with popular services.
Powerful, robust APIs to retrieve data in bulk for warehousing and custom integrations.
Real-time event callbacks for any purpose.