Branch Certified Partner Program
Branch is working to elevate standards in the mobile supply chain with a coalition of ad networks dedicated to transparency for marketers.
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Track ad conversions across every device
and platform to understand true campaign ROI.
You have a website and an app, and you advertise both of them. But how accurate is your cross-platform measurement? With Universal Ads from Branch, you can finally optimize campaign performance and track your full return on investment in one place, using data from every channel and platform.
See the full value of your customers by unifying touchpoints across every platform and channel.
Improve your campaign optimization by discovering up to 30% more attributed conversions.
Power seamless customer experiences with links that just work. Thousands of top brands trust Branch to handle every edge case.
Customer journeys are no longer simple. Complicated, cross-platform experiences are now perfectly normal, and your attribution tool needs to keep up.
The engine behind Universal Ads is our privacy-first advanced probabilistic modeling and machine learning that helps drive the highest level of accuracy across channels.
With our solution, complex conversions that legacy systems miss (or worse, put into the wrong bucket) now show up where they belong. This means 30% more data to optimize your campaigns and maximize ROI.
See cumulative revenue from users across both web and app.
Track existing app users who see a web ad and then purchase in the app, even if they didn't click.
After a user installs your app and purchases, attribute the revenue to the web ad that drove the install.
We built the Branch infrastructure to power world-class deep linked user experiences. Our bar for attribution has always been higher because accurate user identification is critical for deep linking. That’s why we created Predictive Modeling, a sophisticated attribution system based on a large number of truth signals that leads to increased matching accuracy. These signals are device-level and privacy-safe, and no other MMP has them.
Predictive Modeling is available for ad attribution when users opt into ad tracking via Apple’s AppTrackingTransparency (ATT) modal, and is always available to measure organic, non-paid channels.
Starting with iOS 14.5, apps will be required to gain user consent for device-level ad tracking via Apple's AppTrackingTransparency modal. This covers all methods for device-level ad attribution, including IDFAs, fingerprint IDs, session IDs, and device graph identifiers. If apps do not secure user opt-in, then SKAdNetwork is the only acceptable alternative for ad attribution on iOS.
SKAdNetwork is the only acceptable attribution framework on iOS if users do not opt in to device-level ad tracking. SKAdNetwork anonymizes attribution and eliminates user-level data. Branch is committed to supporting SKAdNetwork to help support your attribution efforts.
Our deferred deep linking capabilities, Journeys smart banners, and Universal Email functionality are organic/owned channels that have never relied on device-level identifiers. Since these products leverage organic means to acquire users, they are outside the scope of the type of ad tracking Apple is cracking down on. We believe Apple’s new policy is ultimately pushing the industry towards the world that Branch has been promoting since inception: focusing on the user experience and full customer lifecycle.
Marie Huynh
Andrew Kabrit
Amjed Darweesh
Stuti Sharma
Dan Laufer
We provide metrics you can use to eliminate low quality traffic by working with your ad networks, and our cross-platform reach makes us uniquely positioned to provide fraud insights based on data signals no other provider can match.
Our research team uses web and app signals to monitor fraudulent activity, and is constantly adding protection as new fraudulent patterns emerge.
Using a niche publisher to reach a specific audience? Want to try out that ad network with a unique new segmentation algorithm? No problem! Branch Universal Ads has a pre-configured integration ready and waiting.
Branch is working to elevate standards in the mobile supply chain with a coalition of ad networks dedicated to transparency for marketers.
Learn moreBranch is a Facebook Mobile Measurement Partner. This means Universal Ads will give you full insight into your ROI from Facebook ads.
Learn about more Facebook MMPBranch is an Apple Search Ads Partner. This means Universal Ads will give you full insight into your ROI from Apple Search Ads.
Learn about more Apple Search AdsBranch is an Google App Attribution Partner. This means Universal Ads will give you full insight into your ROI from Google.
Learn about more Google AAPBranch is an Twitter Ads partner. This means Universal Ads will give you full insight into your ROI from Twitter Ads.
Learn about more Twitter AdsThe world’s top brands have used Branch to power best-in-class customer journeys for years. Now, Universal Ads brings the same magic to paid acquisition: you can attribute app installs more accurately than ever before, and give those new users a flawless experience that will keep them coming back—over, and over, and over.
Double conversion rates by taking new users straight to the specific product or content featured in your ad after installing.
Built-in support for Universal Links and Android App Links means you can run app engagement campaigns to your existing users.
Branch supports links for email, sharing, social, and more. No need to implement different tools for each channel.
Pre-built, turnkey integrations with popular services.
Powerful, robust APIs to retrieve data in bulk for warehousing and custom integrations.
Real-time event callbacks for any purpose.
Get the whole picture, even when conversion events happen on your website instead of in the app.
The world's most advanced probabilistic modeling that provides privacy-first measurement proven to be >90% accurate
Compare your paid acquisition to other marketing channels like organic search and social, all in one place.
Set the custom attribution windows best suited to your campaigns, down to the individual link level.
World-class deep linking as the foundation, not an afterthought. Includes support for iOS Universal Links and Android App Links.
Choose which events trigger postbacks, and customize them separately for each ad network.
Use a single link for both purposes. No more compromises or hacky workarounds.
Get visibility into ROI not just when users click your ads, but also when they view them.
Acquisition and re-engagement cohorting, including cost data ingestion for major network partners.