Universal Email

Bridge your

email-to-app gap.

Unlock the powerful conversion and attribution of Branch’s Universal Email.

Increase engagement and down-funnel conversion rates by offering a seamless journey from email to app.

A cross-platform approach that drives conversions

You run email marketing campaigns, you have a mobile website, and you’ve got a mobile app — but are they working together to drive conversions? And is your data offering you a clear picture of user behaviors across those platforms?

App users are some of your most valuable customers, so it’s more important than ever to get the email-to-app experience right.

Mobile still rising

70% of emails are now opened on mobile devices

Apps drive mobile spend

66% of mobile transactions occur within a native app

Deep linking works

Users directly linked to content within an app are 2x more likely to engage

App outperforms mobile web

Native mobile apps drive 3x more sales than the mobile web

We enable the world’s best brands to create a seamless path from their promotional emails to the right in-app content and products at the right time.

The result: An incredible user experience, an increase in app usage, and higher conversions.

Without Branch

User not signed in

Poor user experience

Lower conversions

With Branch

User always logged in

Improved experience

Higher conversions

Learn more about Branch's Deep Linking

Three key benefits of Branch’s Universal Email

A cross-channel solution

Set up Universal Email alongside Branch in any other channel for unique cross-platform, cross-channel reporting.

Best edge case handling

Branch makes sure links always work, and fixes edge cases whenever they come up so you don't have to.

A partnership you can trust

Creating and delivering first-class user experiences requires ongoing maintenance. We’re here to make sure you get it right.

Universal Email powered by Branch’s People-Based Attribution

Say goodbye to complex legacy systems that offer a view into one slice of user behavior.

Universal Email offers cross-channel analytics using People-Based Attribution, a state of the art identity network that provides a clear view of how email is performing compared to your other marketing initiatives.

Now, you can attribute every install and down-funnel conversion, and view the performance of your emails across desktop, mobile web, or native app. All while piping the data back to your existing Email Service Provider.

Ready to unlock the power of Universal Email?

Talk to our sales team today, or learn more below.

Contact sales

Results that move the needle

Branch’s Universal Email impacts the bottom line for the brands who get mobile right.

Instacart saw a 6X increase in click-to-purchase rate

Tradesy drove a 27% higher conversion rate vs. non-deep linked emails

Rent the Runway saw a 200% increase in mobile revenue

Deep linking has turned our emails into a powerful channel to drive both app engagement and bottom line results. Branch’s Universal Email powers our best performing campaigns, driving a 6% click-to-order rate and a 30% app-engagement rate.

Max Mullen

Co-Founder, Instacart

Are your emails really driving ROI?

Find out how much more revenue you could be generating.

Branch's Email Revenue Calculator

Unique cross-platform insights

Universal Email gives you visibility into the data you need to get ahead, across platforms and devices.

Down-funnel events combined across platforms.
Conversion rates compared by channel.
Long-term trends, broken down by campaign, device type, OS, and more.

Incredible integration with your ESP

Universal Email offers seamless integrations with leading Email Service Providers, so you won't disrupt your current workflow or lose any of your existing analytics.