Increase engagement and down-funnel conversion rates by offering a seamless journey from email to app.
You run email marketing campaigns, you have a mobile website, and you’ve got a mobile app — but are they working together to drive conversions? And is your data offering you a clear picture of user behaviors across those platforms?
App users are some of your most valuable customers, so it’s more important than ever to get the email-to-app experience right.
70% of emails are now opened on mobile devices
66% of mobile transactions occur within a native app
Users directly linked to content within an app are 2x more likely to engage
Native mobile apps drive 3x more sales than the mobile web
We enable the world’s best brands to create a seamless path from their promotional emails to the right in-app content and products at the right time.
The result: An incredible user experience, an increase in app usage, and higher conversions.
Three key benefits of Branch’s Universal Email
Set up Universal Email alongside Branch in any other channel for unique cross-platform, cross-channel reporting.
Branch makes sure links always work, and fixes edge cases whenever they come up so you don't have to.
Creating and delivering first-class user experiences requires ongoing maintenance. We’re here to make sure you get it right.
Universal Email offers cross-channel analytics using People-Based Attribution, a state of the art identity network that provides a clear view of how email is performing compared to your other marketing initiatives.
Now, you can attribute every install and down-funnel conversion, and view the performance of your emails across desktop, mobile web, or native app. All while piping the data back to your existing Email Service Provider.
Instacart saw a 6X increase in click-to-purchase rate
Tradesy drove a 27% higher conversion rate vs. non-deep linked emails
Rent the Runway saw a 200% increase in mobile revenue