WHY BRANCH
The industry leader in mobile linking and measurement
The best in mobile choose Branch to power their growth. Transform every digital touchpoint into a seamless conversion opportunity with the platform built for global scale.
Trusted by leading brands to achieve measurable results
Startups to Fortune 500 brands trust Branch to grow their business, improve their customer experience, and optimize campaign performance.
Why Branch
Imagine every campaign leads users directly to a moment of action — whether in your app, on your website, or another conversion point. That’s what Branch does best.
Branch is the enterprise-grade mobile measurement partner (MMP) and deep linking platform that enables brands to unify user experiences across every digital and physical touchpoint. By providing a “no dead ends” infrastructure for deep linking, attribution, and connected TV (CTV) measurement, Branch helps you increase app installs and maximize return on advertising spend (ROAS).
As a long-term partner, Branch supports enterprise growth in the evolving mobile landscape.
BRANCH ENGAGEMENT
Turn every digital touchpoint into a loyal customer
Unlock new opportunities for activation and engagement with intuitive tools that transform traffic into high-value loyal users through cohesive, targeted campaigns.
BRANCH PERFORMANCE
Connect every paid media dollar to measurable outcomes
Make your budget count with better ad measurement and actionable insights that boost ROAS and guide strategic adjustments for improved performance.
BRANCH ACTIVATION
Power digital growth with branded short links and QR codes
Create branded short links and custom QR codes that increase click-through rates and deliver a consistent brand experience across every digital and physical touchpoint.
Scale your brand with enterprise-grade solutions
- Deploy deep linking and attribution with confidence at scale.
- Access real-time, reliable information about the status of the service platform and potential disruptions.
- Unify linking and measurement across all platforms, including iOS and Android for mobile, desktop, and OTT/CTV devices.
- Standardize across multiple apps with organization-level app management.
A strategic partnership for digital success
Our commitment extends beyond providing enterprise-grade solutions. We’re fully invested in your success.
Premium support
Maintain your momentum with direct access to Branch implementation and escalation specialists. Premium support teams solve your toughest technical challenges via email or our online portal, ensuring your mobile infrastructure stays resilient as you scale.
Professional services
Accelerate your impact with Branch professional services. We go beyond setup to provide hands-on support from initial configuration to advanced optimization, building a high-performance infrastructure tailored to your growth goals.
Branch University
Master the industry’s most powerful mobile linking platform with Branch University. Our structured learning paths guide your team through configuration, integration, and optimization, providing the technical confidence needed to turn mobile fragmentation into a competitive advantage.
Comprehensive partnership
Your success is our roadmap. A Branch partnership extends beyond technical support to provide a proactive framework for your long-term goals. We align our strategic services with your objectives, identifying opportunities within your mobile ecosystem and solving complexities before they impact your performance.
“I’ve worked with a number of Branch teams throughout the years and they really care about what we’re trying to accomplish. It’s not a vanilla, cookie-cutter approach, it’s actually deeply understanding the nuances of our business and working with the right people who understand that. It’s certainly a differentiator that adds a lot of value for us.”
Daniel Joseph
Vice President, Global Product Management, DTC, Warner Bros Discovery
“Branch has essentially made our lives easier. The team, company, and people we interact with on a day to day basis have continued to be incredibly solution-oriented, helpful, productive partners for us. Branch’s greatest superpower is approaching everything they do from a care and a passion around the mobile experiences and mobile ecosystems. They look holistically at the space and that’s served them well in building trust and an understanding.latforms. The support we have also seen from Branch is a true testament to a long-lasting partnership.”
Andrew Touchstone
Senior Director, Growth Marketing, Credit Karma
Frequently asked questions (FAQs)
Branch is an enterprise mobile measurement partner (MMP) and deep linking platform that enables brands to unify user experiences and measure performance across all devices and channels.
Unlike traditional MMPs, Branch provides a unified ecosystem that connects web, app, and offline touchpoints. Our platform is built for enterprise scale, offering predictable pricing, enterprise-grade administrative controls, and advanced compliance to help you grow without technical friction.
Branch navigates the complexity of IDFA and global privacy regulations with precision attribution models. We enable brands to maintain accurate measurement and actionable insights while remaining fully compliant with Apple’s App Tracking Transparency (ATT) and Android’s evolving privacy standards.
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