BRANCH VS APPSFLYER
Attribution only works if the links behind it don’t break
Join the leaders that power connections for over 3.5 billion users and the top 200 apps, combining deep linking expertise with MMP capabilities to deliver clarity and actionable insights.
100,000+ BRANDS TRUST BRANCH
We’ve always been the best for owned and organic channels; now we lead in paid
Haven’t checked out Branch lately? We’ve got lots to show you!
Predictive Aggregate Measurement (PAM)
Privacy doesn’t mean flying blind. PAM is attribution for a privacy-first world, giving you durable, future-ready measurement without compromising trust. On iOS, PAM reduces missing attribution claims by ~40%.
Cost imports
Ingest and automate cost imports from every ad network and channel. No messy CSV uploads. No patchwork dashboards. Just one accurate, real-time source of truth for spend, performance, and ROI.
Insights and analysis
Messy data is transformed into clear, actionable stories with AI-powered insights, one unified view across every source, and customizable visualizations so you can see what’s working and act on it, fast.
Household measurement
CTV and OTT ads drive mobile growth. Branch is the only provider that connects the dots across all devices to give you a complete picture of cross-screen engagement and ROI.
We don’t hit you with surprise fees
Your MMP might start with pricing that feels reasonable, but then sneak in extra fees or price jumps that cap your growth. Branch offers clear, transparent pricing with all core features included and your growth baked in from the start.
Predictable pricing is just the beginning. Branch gives you the visibility and insights to get the most out of your entire ad spend. With a complete view of every user journey across web, app, and every channel, you can see exactly how every touchpoint drives installs, bookings, or other key events. Our unmatched attribution coverage and Predictive Attribution Model (PAM) empower you to optimize spend, prove ROI, and accelerate growth — all backed by AI-powered insights, privacy-ready measurement, and responsive support.
Top brands pick Branch. Period.
Linking that always works
InThe most reliable deep linking, including deferred deep linking, that never fails your users.
Data you trust
Accurate, deduped insights you can act on with confidence.
Future-proof measurement
SKAN, AAK, Privacy Sandbox, and predictive models
Fraud protection
Enterprise-grade defense available in every package.
Enterprise grade
Best-in-class support, privacy and security, and breadth of use cases.
Transparent value
Simple, predictable pricing with no surprise hikes.
Branch vs AppsFlyer: The real story
Bottom line: AppsFlyer is stuck in the old playbook. Branch is the only platform built for where marketing is going, not where it’s been.
You’ll be happier with Branch
“We recently moved from AppsFlyer to Branch for our attribution and we’ve been very happy. Only Branch can ensure we have a holistic view of our users across the different channels and platforms.”
Marie Huynh
Digital Marketing PM
“At first, we implemented Branch for its excellent deep linking and tracking solution across all the paid and non-paid channels we use. But as apps became our most important source for business, we decided to switch to Branch as our complete app attribution partner because it addresses the challenges we face with app attribution, specifically web-to-app attribution.”
Amjed Darweesh
Product Manager, Landmark
“We chose Branch over AppsFlyer because Branch offered more powerful cross-platform attribution capabilities, and an easy-to-integrate referral tracking feature.”
Alimpan Barua
Associate Vice President, Glowroad
“Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board.”
Alex Macintosh
Product Manager – Growth, Strava
“We made a switch from AppsFlyer, as Branch helped us in tracking users across different platforms and providing a unified view of the consumer to us. This is definitely the next big thing in the world of attribution and marketing analytics.”
Navin Sangwan
Marketing Manager, Limeroad
FAQs
Yes. And unlike others, it’s included. Our machine learning system detects patterns others miss, with customizable rules and cross-platform data signals. Because of our cross-platform reach, Branch is uniquely positioned to provide fraud insights that incorporate data signals which other providers can’t match.
All of them you need. We’re certified and get official data from Meta, Apple Search Ads, Snapchat, Google, TikTok, and more.
GDPR, CCPA, HIPAA—we’ve got them covered. Our privacy-compliant models let you measure while respecting user rights. Our solutions, such as privacy-compliant attribution models like SKAdNetwork (SKAN) and AdAttributionKit, allow you to track performance while respecting user privacy.
Branch’s support team is renowned in the industry. Branch offers a dedicated support team, fast response times, and quality expert responses.
Your MMP should not own your clean room. AppsFlyer pushes vendor-controlled lock-in, biased reporting, and unnecessary exposure of sensitive customer data. Branch integrates with the best independent data clean rooms, so you stay in control. Choose the partner that best fits your privacy, compliance, and business needs.
Simple platform fee + Volume Credits. You only pay for the value Branch drives, not hidden extras. Volume Credits ensure you are only billed for events that Branch directly influences and that drive value. This aligns with how you grow.
Yes. Branch has very lightweight, open-source SDKs.
