100,000+ brands trust Branch
We’ve always been the best for owned and organic channels; now we lead in paid
Haven’t checked out Branch lately? We’ve got lots to show you!
Predictive Aggregate Measurement (PAM)
Privacy doesn’t mean flying blind. PAM is attribution for a privacy-first world, giving you durable, future-ready measurement without compromising trust. On iOS, PAM reduces missing attribution claims by ~40%.
Cost imports
Ingest and automate cost imports from every ad network and channel. No messy CSV uploads. No patchwork dashboards. Just one accurate, real-time source of truth for spend, performance, and ROI.
Household measurement
CTV and OTT ads drive mobile growth. Branch is the only provider that connects the dots across all devices to give you a complete picture of cross-screen engagement and ROI.
Insights and analysis
Messy data is transformed into clear, actionable stories with AI-powered insights, one unified view across every source, and customizable visualizations so you can see what’s working and act on it, fast.
We don’t hit you with surprise fees
Your MMP might start with pricing that feels reasonable, but then sneak in extra fees or price jumps that cap your growth. Branch offers clear, transparent pricing with all core features included and your growth baked in from the start.
Predictable pricing is just the beginning. Branch gives you the visibility and insights to get the most out of your entire ad spend. With a complete view of every user journey across web, app, and every channel, you can see exactly how every touchpoint drives installs, bookings, or other key events. Our unmatched attribution coverage and Predictive Attribution Model (PAM) empower you to optimize spend, prove ROI, and accelerate growth — all backed by AI-powered insights, privacy-ready measurement, and responsive support.
Top brands pick Branch. Period.
Linking that always works
The most reliable deep linking, including deferred deep linking, that never fails your users.
Data you trust
Accurate, deduped insights you can act on with confidence.
Future-proof measurement
SKAN, AAK, Privacy Sandbox, and predictive models
Fraud protection
Enterprise-grade defense available in every package.
Enterprise grade
Best-in-class support, privacy and security, and breadth of use cases.
Transparent value
Simple, predictable pricing with no surprise hikes.
Branch vs AppsFlyer: The real story
Attribution coverage
Unmatched, privacy-era attribution coverage for a complete picture of your data
Partial, SKAN-limited attribution. No cross-channel or privacy-era equivalent
Deep linking
Industry leader in deep linking, solving any linking edge case reliably and always
Inferior deferred deep linking performance; built as afterthought, with high use case failure
Ease of integration
Lightweight, open-source SDKs and superior G2 ratings on ease of use, admin, and set-up
Large, proprietary, closed source SDKs and siloed setup
Fraud protection
Accurately detect and block fraud with advanced insights
Incremental charge for fraud protection that makes pricing skyrocket year over year
Insights
Actionable, tailored reporting out-of-the-box for spotting trends, telling better stories, and optimizing every campaign faster
Limited cross-source visibility and less flexible reporting workflows require more manual data stitching and external tools
Security
Branch holds all certifications and leads in public security ratings
Poor security ratings and no support for HIPAA
Pricing
Simple, predictable pricing with transparent value
AppsFlyer customers consistently come to us with complaints about pricing increases each year
MTA where it counts
MTA for SANs combined with deduplicated cost data across all sources
Positions MTA as a differentiator, but it’s limited and creates noisy, overlapping credit
Holistic measurement
View iOS and Android platforms in a unified dashboard, plus get coverage for every marketing channel
Android and iOS dashboards are split
Web-to-app solution
Create and iterate with full audience segmentation and A/B testing
Static banners with limited customization and testing
Email solution
Battle tested integrations, and fast, frictionless auto-generated links
Legacy workarounds for ESPs & unreliable, manual links
You'll be happier with Branch
FAQs
- Does Branch have a fraud solution?
Yes. And unlike others, it’s included. Our machine learning system detects patterns others miss, with customizable rules and cross-platform data signals. Because of our cross-platform reach, Branch is uniquely positioned to provide fraud insights that incorporate data signals which other providers can’t match.
- Does Branch support my ad networks?
All of them you need. We’re certified and get official data from Meta, Apple Search Ads, Snapchat, Google, TikTok, and more.
- How does Branch handle data privacy and compliance?
GDPR, CCPA, HIPAA—we’ve got them covered. Our privacy-compliant models let you measure while respecting user rights. Our solutions, such as privacy-compliant attribution models like SKAdNetwork (SKAN) and AdAttributionKit, allow you to track performance while respecting user privacy.
- What kind of ongoing support can I expect?
Branch’s support team is renowned in the industry. Branch offers a dedicated support team, fast response times, and quality expert responses.
- What about data clean rooms?
Your MMP should not own your clean room. AppsFlyer pushes vendor-controlled lock-in, biased reporting, and unnecessary exposure of sensitive customer data. Branch integrates with the best independent data clean rooms, so you stay in control. Choose the partner that best fits your privacy, compliance, and business needs.
- How is Branch pricing structured?
Simple platform fee + Volume Credits. You only pay for the value Branch drives, not hidden extras. Volume Credits ensure you are only billed for events that Branch directly influences and that drive value. This aligns with how you grow.
- Does Branch have an open-source approach?
Yes. Branch has very lightweight, open-source SDKs.