Deep linking use cases

“Launching a mobile app is a huge initiative for the company and one our customers have been asking for. In order to deliver the high-quality mobile experience our customers expect, we had to find a technology partner that could guarantee a seamless experience between platforms and the ability to help us identify and grow our user base. Branch is just that partner, and we have been extremely pleased with the results to date.”

Jason Isenberg Global Head of Digital Consumer Experiences, Puma

“Branch is at the forefront of how we get a user into our app — and our growth would not be nearly what it is today without Branch. Beyond the ease of implementation, we’ve found true partners on the Branch team that work as hard as we do to make sure we’re achieving the goals for our app. Branch is just as invested in our success as we are.”

John Pacino SVP of Product and Engineering, RADIO.COM/Entercom

“I’ve frequently engaged with professional services, which were typically mandatory but unimpressive. However, with Branch, my perception underwent a complete shift. Despite the complexities of our mobile app architecture, Branch navigated the challenges seamlessly.”

Chris Johnston Senior Marketing Operations Manager, Wave HQ

“Branch’s solutions have been instrumental in driving our mobile app growth. By switching to dynamic, incentive-based smart banners, we’ve not only increased our app installs but also grown our app revenue significantly. And, the access to real-time app analytics and attribution data through the Branch Dashboard has helped us make quick, data-backed decisions. We’re excited to explore additional ways to grow our app with Branch.”

Shahzeen Rizvi Digital Marketing Manager, Omni-channel MENA, Landmark Group

“Leveraging Branch — especially across channels and platforms — provides real-time actionable information. We’re able to see if our campaigns are exceeding expectations and can make adjustments dynamically without disrupting the campaign or tracking. Branch helps me see what success looks like. I deep link everything!”

Nicolette Magbuhat Loyalty and Growth Marketing Associate Manager, Peet's Coffee

“Branch lets us deliver personalized experiences to our customers with the right promo at the right time and with the right spend via multiple channels and respective attributions. This is truly crucial for us and our goals of establishing the Domino’s Indonesia app as the go-to for customers.”

Harneet Singh CEO, Domino’s Pizza Indonesia

“Our partnership with Branch has been a game-changer for Jersey Mike’s. With their insights, we’ve gained a deeper understanding of our customer journey, attributing revenue to specific channels like push and text messages. Branch has not only improved our overall customer experience but also helped us connect the dots between downloads, sales, and our digital marketing efforts, paving the way for a more successful and streamlined strategy.”

Kelly McGee Director of Digital Marketing, Jersey Mike's

“Implementing Branch links revolutionized our approach to engaging viewers across multiple channels. They seamlessly guided our audience from TV screens to our mobile apps, creating a bridge between our content and our viewers’ fingertips. The interactive prompts and CTAs not only boosted app installs but also transformed passive viewers into active participants, significantly amplifying our engagement.”

Christoph Bock Channel Lead, RTLZWEI

“I was surprised by how much impact a well-placed app download prompt could have. By telling buyers what they could get in the app when it was relevant to them, we were able to drive incredible growth in app downloads. Branch made it easy to put those prompts in the right places.”

Dolff Hanke Senior Product Manager, Etsy

“Working with Branch has been a great experience as we integrate their services into our app and deep linked emails. They are responsive and extremely helpful in addressing any issues that arise.”

Brandon Winter Marketing Production Manager, Ancestry®

"If improving that (user) experience means you have to enable deep linking to go into the app, just do it. At the end of the day, someone is looking to buy a product — they’ll land on your website or your app and buy it. That’s the task complete. Google will see that as a reward."

Alexandre Bram Head of SEO, Boohoo

During one of GoMechanic’s busiest months of the year, referred users made up the highest ratio of successfully installed users based on GoMechanic’s eligibility criteria — 50% higher than average. They also demonstrated the highest rate of first payments — 33% higher than average.

“The problem of the app not (being) installed and assisting the customer to come back was taken care of by deep links. So we used it for app install campaigns, retargeting, and also engaging in services to bring the customer back on the platform. This helped with our store deep links, with our service branches. We’ve got gaming in the app now to target different cohorts of customer(s).”

Ravinder Bhamra Program Manager of Digital Platform, Bajaj Finserv

“I partnered with a leading streaming platform that took an innovative approach to drastically reduce onboarding time for customers at cruising altitude. They utilized our smart banners, combined with our auto-login feature to streamline the customer journey in collaboration with a leading partner airline. I knew the impact of our partnership when the VP of product management for monetization shared that the onboarding time went from about five minutes to about a minute."

Jason Presley Account Manager, Branch

“One telecom partner added Branch links in their 'Verify your account' email, creating a direct path from inbox to app. Now users tap once and land in the app with their account verified. It's a seamless UX for users.”

Noel Morris Senior Account Manager, Branch

“Branch has transformed our approach to user journeys and attribution. The deep linking integration has not only streamlined the user experience across devices but also delivered the actionable insights needed for data-driven decision-making.”

Mohammed Ogaily VP Product, Anghami/OSN+

“After proving the value of personalized QR codes, two leading global hotel brands I support are expanding their rollout of our QR code functionality to create smart, dynamic QR codes to drive cross-property promotion, so you can scan the QR code to learn more and book your next stay during the current one.”

Ashley Wong Senior Account Manager, Branch

Many enterprises grapple with the challenge of seamlessly integrating complementary apps and brands within their ecosystem. The key to success often lies in finding those natural bridge points that connect users across platforms, enhancing their overall experience and maximizing engagement.

“Working with Branch has been a top-notch experience. It stands out as some of the best technical support I’ve ever encountered when collaborating with another team. The responsiveness is unparalleled — rarely do I have to wait more than a few hours for a response. The most significant impact of Branch’s technology is the direct attribution, allowing us to measure the app install impacts accurately based on user actions taken on our website. It’s a game changer for understanding and optimizing our campaigns.”

Sean Fitzpatrick Sr. Product Manager, Growth, IMDb

“Branch has been a game-changer for us in understanding and optimizing the user journey. Connecting different parts of the user experience — from web to app, subscription management, and sharing — has never been easier. Branch’s deep linking capabilities allow us to see the full picture of user interactions and make data-driven decisions to enhance our service. The insights we gain from Branch links help us address obstacles and create smoother, more enjoyable experiences for our users.”

Mohammed Ogaily VP Product, Anghami/OSN+

“Journeys banners made it really easy for us to implement a quick solution to redirect traffic from our marketing channels over unexpected site downtime. This allowed us to keep paid channels live, minimizing disruption and performance while creating a smooth user journey that directed to the app.”

Ellen Hainsworth Performance Marketing Manager, END

The KFC QR code campaign launched from a pop-up pub was such a success that major U.K. newspapers picked up on its uniqueness and innovation. Influential publications like Business Insider also wrote about the pub, generating free publicity and awareness for the campaign and KFC’s new delivery service. KFC saw an 85% uplift in installs along with over 1,000 scans and opens in the first few days — the strongest results KFC has ever experienced with QR codes. Fast online home delivery via the KFC app is now integral to the KFC app experience in the U.K.

“Branch has been at the core of our player experience for over a decade. From seamless passwordless logins to gamified social sharing, Branch links ensure that every interaction — whether through email, social media, or CRM campaigns — drives players straight back into the app. The ability to generate and automate deep links at scale, without unnecessary complexity, has been invaluable for both our team and our players.”

Dominik Go Managing Director, Platogo

By leveraging Branch’s Universal Ads, Checkout 51 was able to reengage existing app users, increasing its click-to-open rate from 50% to 93%. This approach turned the company’s strategy to leverage paid ads to reengage users into a cross-platform success, ultimately driving 10% higher conversions within the app.

“Email marketing has a huge potential to drive business value for us and Branch is helping us unlock that value. We’ve been able to drive a significant increase in revenue and app engagement with Branch’s email solution. And with Branch’s cross-platform data, we have more visibility into user behavior and can send personalized emails based on that behavior.”

Renee Liu Operation Manager, ZAFUL

“Deep linking has turned our emails into a powerful channel to drive both app engagement and bottom line results. Branch email powers our best-performing campaigns, driving a 6% click-to-order rate and a 30% app engagement rate.”

Max Mullen Co-Founder, Instacart

“One retail partner was already seeing strong performance from a small banner driving app installs and loyalty sign-ups. But when they tested our third-page interstitials with a $5 promo for users who install and register for an account, installs tripled in a month. That success opened the door to experimenting with more intentional moments of disruption across their web-to-app flow.”

Riley Potts Associate Account Manager, Branch

“The QR code campaign was driven by a key business challenge: bridging the gap between offline visibility and online conversion. With increasing footfall in offline spaces (events, stores, billboards), we saw an opportunity to turn high-visibility physical assets into measurable, trackable digital entry points to our e-commerce platforms. Unlike the previous solution, Branch enabled the Max Fashion team to generate an infinite number of customized QR codes. This meant we could track key metrics like click-to-install rates, app opens, and revenue contribution per user.”

Sneha Chaudhary E-commerce Manager, Max Fashion

“The simplicity of the tool and how easily we can use it, that is really something that sets Branch apart. Even a nonmarketer who does not have experience using an MMP can easily try out Branch’s Dashboard and enable simple links. So let’s say if you want to create a link, that can be simply done by making four steps in the Branch Dashboard.”

Sahil Brahmania Head of Performance, CARS24

“We drink our own champagne when it comes to product at Branch! For our booth presence at MAU we printed QR codes that led to our Activation campaign page on the back of the booth staffs’ T-shirts. Once the campaign ended, we were able to easily switch the link so the QR code redirects to the product page. Easy for us, effective for our audience to get directly to the content they need, and the super cool T-shirts didn’t go to waste!”

Jordan McMahon Sr. Director of Marketing Communications, Branch

“Branch accounts for between 10% to 15% of downloads across all our markets in the APAC region, so really significant. But that wasn’t always the case. Back in 2019, we didn’t have Branch. We had a static little banner on our mobile web page trying to convert our mobile web users onto the mobile app. It had a review from the App Store which was there, for some reason, from two years ago. And to actually change that banner would have taken our precious engineering time to try and do that. And it would have taken quite a bit of time to try and do that. Our conversion to driving install was a very measly 0.2%.”

Leon Belobrov Principal Product Manager of Platform Products, SEEK

“A major media network wanted to drive app downloads and take users directly to the content they were watching on TV. We started with standard QR codes across TV screens and billboards and, after seeing strong results, enhanced the promotions with custom branded QR codes. It’s now a core part of its growth strategy, giving it full attribution and visibility down to the local station level.”

Roaa Elgabrouny Account Manager, Branch

“A well-known quick serve restaurant that I work with wanted to increase app usage and loyalty program sign-ups directly in store. We helped it launch over 3,000 unique QR codes using Branch’s custom QR Code API — each tied to a unique location. Now, customers land on the right store page to browse, order, or join the rewards program. The team gets full store-level performance data, plus campaign-wide insights to optimize results.”

Courtney Murray Team Lead, Account Management, Branch

“It would have been a lot easier to have just integrated Branch in the beginning.”

Adam Berlinsky-Schine CTO, Coffee Meets Bagel

“I supported a digital telecommunications company that shifted to a mobile-first strategy with Branch to run a cross-channel seasonal campaign that connected paid ads, SMS, and email into one seamless user journey. With granular insights into performance it scaled fast without sacrificing efficiency or cost.”

Rohit Rajan Account Manager, Branch

“Our goal at Hallow is simple: Help people pray and find peace, especially those who have fallen away or are facing hard times. For our Lent campaign, our biggest of the year, Branch was an exceptional partner in helping reach people when it mattered most.”

Evan Laird Head of Marketing, Hallow

“We’ve been able to address two major issues effectively. First, Branch’s fraud detection capabilities have significantly reduced fraudulent installs and traffic, resulting in substantial cost savings and a better return on ad spend (ROAS). Second, with the use of Quick Links across all organic channels, we’ve gained clarity on which channels drive the most valuable traffic. This has enabled us to target customers more effectively and invest in the right areas to maximize ROI.”

Santhosh Kumar Reddy Thelukuntla Head of Retention and Business Strategy, Arha Media & Broadcasting Private Limited

“By leveraging Branch’s custom exports to feed our digital agency’s performance marketing tool, our marketing continues to become more efficient. We’ve looked at the data, and we’ve quickly realized that not only does the Shack App offer our guests a better experience, but their engagement and conversion rates were significantly higher, making mobile web journeys instrumental to driving digital success.”

Shannon Reilly Senior Manager, Lifecycle Marketing, Shake Shack

“Branch has become our main source of truth. With the platform’s robust attribution capabilities, we now have the visibility we need to optimize both our paid and organic marketing investments. This transparency allows us to make data-driven decisions that enhance our overall strategy, ensuring we allocate resources effectively and maximize our return on investment.”

Tarmizi Haryono Head of Growth & Performance Marketing, Tunaiku

“If we were working on different tools to run and measure our campaigns, we would run into complications and errors that could result in disjointed customer experience. Using Branch has helped us bridge the gap between user experience and attribution — two critical pieces of a successful marketing campaign.”

Ankur Kulshrestha Senior Marketing Manager, GoMechanic

“After reviewing the data, I have a higher level of confidence in its cleanliness. Additionally, we have observed a notable increase in the number of Branch links being created.”

Program Manager Leading software company

“Branch is absolutely fundamental to the work we’re doing at Hostelworld to drive app acquisition and engagement, and I wouldn’t be able to do my job successfully without it. Partnering with Branch has allowed us to really elevate our marketing efforts to the next level, and the user-friendly nature of the platform has made a significant impact on our day-to-day operations.”

Jacob Conway Senior App Marketing Executive, Hostelworld

"We've gone from constantly getting requests to add a new pixel to the app so that we can track something — and data that doesn't sync to each other, so we don't understand it and don't know where the true attribution comes from — to having a simpler path that's easier for our marketing team to execute over and over again. There's no overlap in where that spend goes."

Katie James Head of Digital, Flybuys

"We've seen impressive results with Branch's Performance Suite, particularly when it comes to predictive aggregate measurement. We've significantly reduced our reportable CPA in just a couple of months. Those types of improvements make a major impact on our business."

Valissa Warren Senior Digital Data Analyst, ANZ Plus

“We’ve gained invaluable insights into campaign performance by partnering with Branch. Their support in navigating industry changes, particularly SKAdNetwork, has been invaluable to our partnership. It empowers us to make real-time, data-driven decisions to optimize our marketing strategy.”

Mansi Sharma VP, Brand, Growth & Lifecycle Marketing, MyFitnessPal

"At Branch, we measure success by our impact on our customers' ability to grow their businesses. Being the first mobile attribution provider to offer a HIPAA-eligible solution is a testament to the industry-leading partnership and solutions Branch provides that empower our customers to create secure and seamless experiences for their users."

Paula Mantle VP of Marketing, Branch