GDPR at Branch
At Branch, we help you meet both the letter and the spirit of GDPR in a simple and straightforward way. Following GDPR isn’t just about compliance. Respecting the rights of all users is simply the right thing to do.
We’ve updated our platform to meet GDPR standards worldwide, and we continue to invest in industry-leading data privacy initiatives.
How Branch supports your GDPR compliance
SDK privacy controls
Under GDPR, users have the right to object to data processing. Branch makes it simple to stop processing analytics and attribution data from users when they exercise this right. Keep in mind that these users may experience reduced functionality, so we recommend working with your legal team to communicate clearly about the tradeoffs.
If a user opts out of analytics and attribution by third-party data processors, and this preference means disabling elements of your core functionality, the Branch SDKs let you to honor that choice. Simply flag in the SDK that a particular user has requested their data not be processed, and Branch will stop processing engagement data for that user on your behalf.
After you inform us of a user’s objection, they can still generate and share Branch links. Basic deep linking continues to work. However, without passing identifiable user information to Branch, these users won’t benefit from the seamless cross-platform experiences you’ve built.
To configure your SDK implementation, visit our documentation portal.
Handling GDPR requests from end users
When your end users exercise their GDPR rights, we’re here to help you fulfill those requests. For more information processing data subject requests, please visit our documentation page.
Make a request to Branch under GDPR
If you’re a European data subject and want to exercise your GDPR rights, submit your request below.
Other Resources
Data collected by Branch
Read our Privacy Policy for full details on the types of data Branch collects, and how we use each one to provide our services.
Third-party vendors
We maintain a list of vendors that process customer personal data on Branch’s behalf, and the purpose for which we share data with each of these vendors.
Data Processing Addendum
Branch provides a Data Processing Addendum (DPA). If applicable to your GDPR compliance process, please follow the instructions on page 1 to properly execute this DPA with Branch.