With all the different deep linking standards that have emerged over the past few years, it has become incredibly hard for brands to maintain and update linking on all platforms and to create links that work everywhere, regardless of platform, channel or device type.
To help, companies like Branch have created hosted linking platforms that help brands create one hosted link that automatically handles all the different deep linking standards while being customizable at the account, campaign, and link levels. This enables marketers and product managers to customize the behavior of a link depending on the use case.
For example, some links can take users to the mobile website when they detect an app is not installed, while others can take them to the App Store or Google Play Store. Here are the eight critical aspects that a hosted deep linking system must fulfill:
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