Resources

Branch Resource Hub

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

News

A new research report from Branch shows that 99% of senior executives and C-suite leaders in finance and insurance believe mobile apps play a crucial role in fostering customer engagement, yet 61% face resource constraints that hinder app adoption across channels.

Branch Launches Premium Healthcare Solution To Accelerate Mobile App Adoption and Engagement

News

Branch, the industry's leading linking and measurement partner for growth-focused teams, today announces the release of Branch Advanced Compliance, a premium solution that provides enhanced security, privacy and data measures for customers in heavily regulated industries like healthcare.

Branch Strengthens Leadership Team With Executive Appointments

News

Branch strengthens leadership with new appointments: David Karnstedt as CEO, Irina Bukatik as VP of products, Rick Johnson as VP of finance, and Stephanie Herndon-Rasse as VP of customer experience.

Branch Announces 2023 Mobile Growth Award Winners

News

Branch announced the winners of its fourth annual Mobile Growth Awards, including NBCUniversal Local, END. Clothing, Target Australia, and more.

Branch Achieves the New AWS Advertising and Marketing Technology Competency

News

Branch has achieved the AWS Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement.

Branch Provides Brands Industry-first Visibility Into App Events Sourced From Organic Search and SEO Campaigns

News

SEO App Attribution from Branch captures and accurately attributes the nearly 20% of app events that are driven by search…

Branch Just Bought A First-Party Data Platform For App Developers

News

Branch Acquires Nova Launcher And Sesame Universal Search To Create New Ways For Users To Find And Engage With Apps

News

The Most Popular Third-party Launcher, Nova, and Upstart On-device Search Engine, Sesame, Assist Branch in Development of Next Generation App…

Puma Partners With Branch To Launch And Grow First Global E-commerce App

News

Third Largest Sportswear Manufacturer Using Branch’s Mobile Growth Platform To Organically Grow New App via Web-to-App, Email and Social Features…

Guess What? MMPs Aren’t Dead, With Branch’s Alex Bauer

News

Branch Raises $300 Million At $4 Billion Valuation To Open Mobile Ecosystem And Provide Solution To Walled Gardens

News

Silicon Valley Startup Has Helped Over 100,000 Companies Including NBC, Under Armour and Airbnb Create and Measure Mobile Experiences PALO…

Ad Tech Startup Branch Raises $300 Million as Sector Survives Apple Crackdown

News