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Until today, search has been the enabler of the internet. It served as a powerhouse of digital economics, the foundation of the Direct-to-Consumer (DTC) business model, and the model for organic customer discovery.
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With AI agents expected to account for 20% or more of e-commerce traffic in the next five years, digital merchants face a new wave of risks and opportunities.
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Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is rewriting the rules of user discovery.
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Max Fashion partnered with Branch, which it had already been using for mobile commerce, to launch a dynamic QR code campaign designed to incentivize employees and grow customer engagement. Check out the results.
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Campaign Middle East sat down with David Karnstedt, CEO of Branch, to discuss how to ‘do retention right’ and leverage it as a key differentiator; how to ‘do measurement right’; and how to enhance engagement through contextual, timely, and relevant messages to the right audiences on the right channels.
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David Karnstedt, CEO of Branch, speaks with Gulf News about why to stop treating mobile as a silo, because it’s a keystone in a broader ecosystem for engagement.
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MarTech Edge interviews CMOs of organizations and other marketing leaders worldwide to gain a deeper understanding of marketing technologies, marketing insights, and more.
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Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints.
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Firebase will shut down Dynamic Links on Aug. 25, 2025, ending link hosting and creation. Branch offers growth teams and developers a cost-effective transition to its deep linking solution.
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To help ground the understanding of how AI is most likely to shape the landscape of advertising, Adam Landis, Head of Growth at Branch, outlined the four main themes that are most likely to impact advertisers. Some are happening today and some are yet to take shape. The goal is to impart some salient tips on what you, as a marketing leader, can do to better position yourself for the changing ecosystem.
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Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
