Branch Banners
Turn browsers into buyers
Convert your highest-intent web visitors into app users, buyers, and subscribers with web-to-app banners that turn your website into free ad space. Target browsers by engagement level, build without dev resources, and route users directly into your app with the context they expect.
You have the audience, now convert it.
Understand who’s driving results
See who makes up your web audience and engagement cohorts, so you can reach the right users with the right message.
Deliver personalized experiences that convert
Replace one-size-fits-all banners with customized creative that performs better and speaks to users based on where they are in their journey.
Tailor in-app experiences to every user
Don’t just drive installs — use deep links to land users exactly where they need to be, even through app install.
“By leveraging Branch’s web-to-app smart banners, our marketing team finally has an efficient way to help our web customers discover or re-engage with our app. The level of customization Journeys offers allows us to constantly test and improve our approach.”
Claire Lecherf
Senior Traffic Manager, La Redoute
“Branch helps us convert our website into a source of new app downloads and purchases. With the help of Branch Journeys, we can show personalized banners on the mobile web to increase our web-to-app conversions.”
Ankit Bansal
Head of Digital Marketing, 6thStreet
“Our goal at Omio is to provide the most value to our users, by creating a mobile-first, frictionless travel experience. With Branch, we seamlessly guide users from web to app with multiple personalized assets through deep linking in an effortless way.”
Stephanie Schlanert
Senior Online Marketing Manager, Omio
“Working with Branch has been a top-notch experience. It stands out as some of the best technical support I’ve ever encountered when collaborating with another team. The responsiveness is unparalleled — rarely do I have to wait more than a few hours for a response. The most significant impact of Branch’s technology is the direct attribution, allowing us to measure the app install impacts accurately based on user actions taken on our website. It’s a game changer for understanding and optimizing our campaigns.”
Sean Fitzpatrick
Sr. Product Manager, Growth, IMDb
What’s behind Branch Banners:
Web-to-app banners that actually convert
Display banners on your website drive users exactly where you want them: a product page, signup flow, or specific app content.
- User viewing a product on web? Send them to the exact product page in your app.
- Reading an article? Same article, now in your app.
- Browsing a category? Deep link directly to that category in your app.
No app, no problem
When a user doesn’t have your app installed, one tap takes them to the App Store or Google Play. After install, deferred deep linking avoids dead ends by preserving context and delivering them to the original content they expected.
Precision targeting, not blasts
Show different messages based on device, location, behavior, purchase history, app install status, and referring source. This isn’t just audience building — it’s delivering the right message to the right user at the right moment.
- Target users who don’t have the app with install prompts
- Welcome back lapsed users with personalized CTAs
- Exclude users who already converted
- Treat Google search traffic differently to protect SEO efforts
Build and launch without engineering
Use visual editing and more than 20 templates to launch when you’re ready. You own the creative, targeting, and schedule — no dev queue required.
Test everything, scale what wins
Run A/B variations on creative, copy, and CTAs. See conversion rates in real time and instantly shift traffic to winners.
Full-funnel visibility
From views to conversions, see the complete picture. Track every twist, turn, and branch-out in your funnel. Slice by campaign, device, OS, or any dimension that matters. Know exactly where Banners drove value and where revenue actually came from.
Your paid channels keep credit
If a user comes from a paid ad and converts through Banners, attribution goes to the original ad. No channel cannibalization, so your measurement stays clean.
Branch Banners frequently asked questions (FAQs)
Branch Banners is an enterprise-grade web-to-app conversion platform. It enables brands to deploy smart banners and interstitials on mobile and desktop web to route users seamlessly into their native apps.
Branch uses deferred deep linking to preserve context through install. The user is sent to the appropriate app store to download the app, and upon opening it for the first time, automatically taken to the specific content they were viewing on the web.
Yes. You can segment audiences based on behavior, purchase history, and install status to show the most relevant banner to every visitor.
No. Branch Banners provides a visual editor and over 20 templates, so you can launch and edit without engineering help.
Branch is built for a privacy-first world, helping you reclaim attribution and maintain accurate web-to-app measurement while staying compliant with Apple’s latest frameworks.
