Blog
Selecting the right MMP is about more than just choosing a vendor; it's about finding a partner that aligns with your business goals, integrates smoothly into your tech stack, and adapts to the evolving landscape of privacy regulations and attribution challenges.
News
To help ground the understanding of how AI is most likely to shape the landscape of advertising, Adam Landis, Head of Growth at Branch, outlined the four main themes that are most likely to impact advertisers. Some are happening today and some are yet to take shape. The goal is to impart some salient tips on what you, as a marketing leader, can do to better position yourself for the changing ecosystem.
News
Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
Blog
ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend possible.
Blog
We are excited to announce our latest groundbreaking feature, Consumer Protection Preferences (CPP), to transform the way our customers are empowered to handle their user data.
White Paper
This ebook explores 13 low-budget user acquisition strategies designed to significantly grow your user base without breaking the bank. In today’s economic climate, lean marketing is key, and this guide provides the tools and insights to maximize your return on investment (ROI).
Case Study
Tunaiku boosted app downloads by 23% and cut costs by up to 20% using Branch attribution to optimize marketing and combat fraud effectively.
Case Study
Retailer END. turned web traffic into substantial growth with smart banners, driving a 44% QoQ revenue boost and 105% increase in app installs.
