Blog
At this year’s Braze Forge, Wendy’s joined Branch on stage to share how they are combining bold brand personality with smart technology to keep customers engaged from the first app download to their next delicious bite in the restaurant.
Blog
Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.
Blog
Track QR code scans, connect them to installs and in-app actions, and optimize campaigns with full-funnel attribution. See how Branch turns scans into conversions.
Blog
Learn how to track URLs across channels, measure attribution, and optimize campaigns. Explore proven tools, techniques, and case studies from top brands.
Blog
It’s not too late to make your campaigns holiday-ready. Branch can help you turn fleeting shoppers into loyal, long-term customers with effective linking and measurement.
News
Branch, the industry's leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which shows just 8% of companies surveyed have a fully unified view of their app marketing performance across multiple channels.
News
We all know that companies doing a better job rely initially on first-party data, but then Branch throws in the ability to unify insights across channels with tools like deep linking and AI to acquire users and build relationships.
Blog
Discover the top URL shorteners for marketing. Compare branding, deep-linking, attribution, and analytics—and see how Branch helps marketers convert clicks into conversions.
Blog
Studies show that customers want a more personalized user experience from their brands, but it’s easier said than done. Consider these three core pillars to drive engagement and revenue.
News
Irina Bukatik is currently VP of Products at Branch and serves as a fractional Chief Product Officer and consultant for startups. Previously, she was VP of Products at GRIN, Senior Director of Product at data.ai (App Annie), and held senior product leadership roles at Reflektive, Kenshoo, and Microsoft. She specializes in scaling product organizations, driving data-driven growth, and shaping product strategy across B2B SaaS and martech.
