Mobile Deep Linking and Attribution Resource Center

The Ultimate Guide to Mobile App Event Tracking

White Paper

Unlock growth with smarter event tracking. Learn which app events to track, industry recommendations, and expert insights.

The Engineering Leader’s Guide to Purpose-Driven Teams

Podcast

In this episode of the Tech Trek, Amir Bormand sits down with Jeremy Goldsmith, VP of Engineering at Branch, to explore leading with purpose and how it impacts engineering teams.

3 Things Your MMP Should Do For You in 2025

Webinar

In this webinar, our team of experts discuss the biggest obstacles performance marketers face — and more importantly, how the right MMP can help solve them.

The Only HIPAA-Eligible MMP: Compliance Without Compromise

Blog

Branch is the only HIPAA-eligible MMP, helping healthcare brands track and optimize marketing while staying secure and compliant.

Finance App Marketers: Key Metrics to Maximize Ad ROI

Blog

For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

News

Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints.

The Role of Deep Linking in Mobile Marketing Campaigns

Blog

Leverage mobile deep linking solutions to create personalized, high-converting mobile marketing campaigns that drive app engagement.

Fixing AASA File Problems: A Developer’s Guide to Common Errors

Blog

While many developers view AASA files as a technical necessity, we see them as a strategic opportunity for mobile growth. This guide doesn't just address problems — it transforms AASA file management from a technical challenge into a competitive advantage.

Using Behavioral Analytics To Transform User Experience in Finance Apps

Blog

Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.

Do Branded Links Matter?

Blog

Branded links aren’t just URLs. They build trust, boost CTRs, and drive conversions. Learn how to make every link work harder for your brand.

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

News

Firebase will shut down Dynamic Links on Aug. 25, 2025, ending link hosting and creation. Branch offers growth teams and developers a cost-effective transition to its deep linking solution.

Maximizing Healthcare App Potential: Strategies for Reducing Support Costs and Improving Patient Retention

Blog

This blog recaps our recent webinar, How Healthcare Companies Improve Retention and Reduce Support Costs Through Digital Adoption. You’ll learn the many benefits of healthcare apps and how to maximize your app’s potential and transform the way customers engage in healthcare.

Branch Resource Hub

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The Ultimate Guide to Mobile App Event Tracking

The Engineering Leader’s Guide to Purpose-Driven Teams

3 Things Your MMP Should Do For You in 2025

The Only HIPAA-Eligible MMP: Compliance Without Compromise

Finance App Marketers: Key Metrics to Maximize Ad ROI

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

The Role of Deep Linking in Mobile Marketing Campaigns

Fixing AASA File Problems: A Developer’s Guide to Common Errors

Using Behavioral Analytics To Transform User Experience in Finance Apps

Do Branded Links Matter?

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

Maximizing Healthcare App Potential: Strategies for Reducing Support Costs and Improving Patient Retention