Blog
Who knew one of the most important parts of your mobile strategy is also the most overlooked? Take a deep dive into deep linking and learn why it’s the hidden key to customer retention.
Blog
Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.
Blog
Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.
Blog
Brands succeeding in AIO aren’t reinventing the wheel. They’re building on fundamentals and adapting for AI realities. Here's a five-pillar AIO growth framework, a practical roadmap for brands who want to move beyond SEO and capture growth in an AI-first world.
News
Until today, search has been the enabler of the internet. It served as a powerhouse of digital economics, the foundation of the Direct-to-Consumer (DTC) business model, and the model for organic customer discovery.
News
With AI agents expected to account for 20% or more of e-commerce traffic in the next five years, digital merchants face a new wave of risks and opportunities.
Podcast
How do you turn casual browsers into loyal app users? Host Nick Ippel, Director of Partnerships at MoEngage, sits down with Reed Kuhn, Head of Business Strategy at Branch—and a former professional gambler. Reed shares his unique "macro view" on user acquisition, revealing the most common mistakes brands make, why metrics like Average Order Value can be misleading, and how to truly master the long game of customer lifetime value. Stay tuned in for actionable strategies from brands like Spotify and Starbucks.
Blog
Performance metrics like DAUs and MAUs are smoke and mirrors when measuring growth. Learn the secret to creating meaningful user experiences that drive customer retention.
Video
In this episode of App Talk, we explored this transformation with Adam Landis, Strategic Advisor at Branch, who’s watching the systematic migration from search-dependent to AI-optimized marketing strategies. As 96% of marketers now use AI, Landis has found himself at the center of what he calls the shift from SEO to AIO, i.e. Artificial Intelligence Optimization.
Podcast
All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others saves you time, money, and, most importantly, nerve cells. Because let’s be honest, trial and error is great… until it’s your budget on the line.
