Branch's top priority is handling every possible use case on mobile - regardless of the device, operating system, version, or channel. Whether it’s a click from Twitter on iOS 10, from Instagram on Android Marshmallow, or any other combination, your links are sure to work. Branch handles over 6,000 use cases so your links work everywhere. Better yet, Branch provides attribution for every channel so you know exactly where and which devices your clicks are coming from.
What if users already have the app installed?
Quick Links are not only for user acquisition. It’s important to give existing app users the ideal mobile experience they deserve. Once clicked, Branch links can detect if the app is already installed. If the app is already installed, it will automatically open instead of routing to the mobile web or app store. Additionally, Branch makes it easy to set up Universal Links on iOS, so the app can open even faster without first routing to the mobile web. If you want to take your links one-step further and deep link to app content after install or open, simply integrate the Branch SDK.
How does a link open my app?
New to deep linking and want to learn exactly how it works? Try one of the following pages.
We know how hard you’ve worked to build up your brand. Why not have your app’s links match your brand as you post them on multiple marketing channels? Existing users will associate the links with the brand you’ve built, and new users will trust that the link will route them to the app and the app content they intended to view.
According to Forbes.com, “Branding is fundamental. Branding is basic. Branding is essential. Building brands build incredible value for companies and corporations.” Branch makes it incredibly easy to have your powerful deep links match your brand. We even ran a quick experiment to show that using branded Quick Links in paid ads, resulted in 2x increase in click through rates compared to non-branded links.
Since Quick Links are a huge component of any mobile marketing strategy, we wanted to make link creation as easy as possible. With Branch’s Quick Link Creator, even non-technical team members can create deep links to app content by pasting in a web URL. Branch automatically pulls the social media information, or OG tags, from the web link so you don’t have to. With this information, the Quick Link Creator generates a preview of what your link will look like when posted on social. No more guessing or testing required!
To make this possible, you must first build a relationship between your web, iOS, and Android content. Since traditional deep linking schemes make this incredibly hard, we’ve added the ability to host deep link data on your website. Once this is complete, not only will you be able to simply copy/paste web URLs to create deep links, but you’re also ready to easily use Branch’s Deep Linked Emails and Deep Linked Ads products.