BRANCH PERFORMANCE
Make your budget go further
Maximize ads ROI with sophisticated attribution and performance insights
Turn ad spend into valuable users
Focus on growth with precise performance measurement while we help you optimize your strategies and navigate the complexities of data privacy and compliance
Make better, informed decisions with holistic performance data
Operate with a single source of truth that deduplicates complex data across multiple sources for a unified view of your performance.
Optimize performance with data-driven insights
Understand trends, assess performance, and optimize your marketing strategies with reliable and timely data.
Future-proof your marketing strategies
Strengthen your marketing strategies with durable, privacy-centric solutions designed to adapt to evolving privacy regulations, ensure continuity, and safeguard your brand’s reputation.
Run ad campaigns with confidence
Bring the benefits of deep linking and trusted attribution to paid campaigns
ADS ATTRIBUTION
Understand true campaign ROI
Make your budget count with better ad measurement and actionable insights that not only boost return on advertising spend (ROAS) but also guide strategic adjustments for improved performance. Enhance your campaign performance with predictive modeling that accurately attributes conversions and provides visibility into ongoing app activity, offering deeper insights to refine marketing strategies, when in line with platform policies.
COST DATA INSIGHTS
Optimize for growth
Centralize all your campaign cost data in one place, without additional development resources. See the true return on investment (ROI) of your campaigns, optimize your marketing budget, and see how ad spend impacts your growth.
HOUSEHOLD MEASUREMENT
Connect TV spend to results
Track and attribute connected TV (CTV) ad performance to downstream conversions, across all devices within the household, with accurate, unbiased measurement. Optimize your marketing budget with clear insights into holistic campaign effectiveness.
PRIVACY-CENTRIC ADS MEASUREMENT
Obtain attribution coverage with privacy assurance
We prioritize insightful performance measurement while balancing the sensitivity of user privacy. As platform-level privacy policies continue to evolve, we employ privacy-centric attribution techniques to confidently support future-proof strategies and ensure compliance.
AUDIENCE BUILDING
Get users to your app again and again
Retarget for higher ROAS based on comprehensive omni-channel data. Build custom audience groups to reengage lapsed users, boost propensity to purchase, and increase sessions per user.
FRAUD PROTECTION
Come to your own defense
Detect and prevent even the most sophisticated fraud with flexible blocking rules, dashboard visibility, machine learning-driven rules. Eliminate low-quality traffic thanks to Branch’s expertise and hands-on fraud mitigation support.
DATA EXPORTS
Export your Branch data where and how you want it
Gain flexible access to data through raw, aggregate, and real-time data exports, along with robust APIs and third-party integrations, for enriched customer insights and analysis.
LINK MANAGEMENT
Create, manage, and analyze links at scale
Eliminate manual work and promote link governance to save time and generate better results and insights from your deep link campaigns.
SEO
Optimize organic search in an app-first world
Measure the ROI and impact of search engine optimization (SEO) with insight into app opens and down-funnel events that come from organic web search results.
SKADNETWORK SUPPORT
Adopt and leverage SKAdNetwork with ease
Get the most out of your campaign performance data with comprehensive SKAdNetwork (SKAN) support. We’ve streamlined the SKAN workflow, making it easier for you to harness your SKAN data effectively, while serving as your strategic partner every step of the way.
AD PARTNER INTEGRATIONS
Enjoy support for all your networks
Branch has partnerships with every ad network you need, including certification with all major self-attributing networks (SANs).
Why choose Branch?
Over 100,000 companies – from startups to Fortune 500 brands – have chosen Branch to grow their business, improve their customer experience, and optimize campaign performance.
Shield your teams from systemic industry disruptions
The mobile world is full of chaos. We shoulder the burden of this constant change on your behalf.
Rest assured with our proven privacy leadership
Protecting user privacy is non-negotiable. We understand and support your privacy compliance efforts.
Access guidance and advice from experts
We act as an extension of your team to guide you with the knowledge required to grow your app.
Get standardized channel data in one place
Stop scrambling to piece together the metrics you need to make business decisions; we deliver them all in one place.
