The advanced mobile web to app marketing tools and deep link email integrations will help marketers drive app growth and user engagement with personalized user experiences
PALO ALTO, Calif., Aug. 23, 2016 – Branch (https://branch.io/), the leading mobile linking platform, announced the launch of a new suite of premium mobile marketing solutions to help businesses drive app growth and engagement. The new solutions, Journeys™ Web to App Marketing (Journeys) and Deep Linked Email, enable businesses to leverage Branch deep links across major marketing channels with personalized user experiences and integrated attribution data.
The Branch premium solutions fill a critical gap in the mobile marketing landscape by unifying the user experience across digital channels to the native app. With Journeys and Deep Linked Email, marketers can create a diversified app marketing strategy to drive growth and engagement, while reducing user acquisition cost. The use of Branch deep links has proven to increase app install rates, user engagement and retention by up to 200%. The new products are designed to enable brands to deliver consistent user experiences within the mobile context and are integrated seamlessly into existing marketing tools.
Leading mobile brands such as FOX Sports, Jet, Pinterest, theCHIVE, Touch of Modern, 8tracks, Redfin, and TicketMaster have all relied on Branch to power deep linking from web to app and in other marketing channels.
“We’re thrilled to unveil the Branch premium solutions to help businesses deliver a personalized and delightful experience to their mobile users,” says Alex Austin, Branch CEO and co-founder. “With the fragmentation of the user experience under the mobile context, marketers have been struggling to deliver a consistent message. Branch’s robust deep linking technology, accessed by billions of users everyday, provides the perfect platform to solve this issue, eliminating all of the complexity and creating a unifying user experience.”
Journeys – Turn Mobile Web Visitors into Engaged App Users
Mobile websites have long remained to be the largest and most cost-effective source of app installs. Journeys™ Web to App Marketing tool turns the mobile website into an effective channel to drive app growth and features customizable digital assets for targeted audience segments. With Journeys, marketers can easily create audience segments based on a variety of criteria — such as device types, user behaviors, and presence of the app on their device — on the mobile web to target web visitors with native-looking digital assets for an optimized experience that maintains context from the mobile web through app install. The powerful campaign tracking and performance analytics provide marketers with real-time data insights to continuously optimize their Journeys.
Deep Linked Email – Connect Users from Emails to App Content
With over 70% of emails opened on mobile devices, emails and apps constitute two critical components of a user’s mobile experience. Branch Deep Linked Email makes it possible for enterprise marketers to bridge the gap between the two by enabling marketers to link users from emails directly to in-app content to effectively drive engagement and retention. With Deep Linked Email, marketers can auto-generate deep links at scale through their email service provider (ESP) and route users to specific app content with a personalized experience. Currently, Branch Deep Linked Email fully supports Oracle Responsys and Sailthru, with more ESP partners coming soon.
“Getting mobile users into the app instead of the mobile web has always been a big challenge, and deep linking is the best solution to make sure our emails lead to the app,” says Eric Spielman, VP of Product at theCHIVE, the popular entertainment destination. “We’re very excited to be a launch partner for Branch Deep Linked Email and have seen great results. In fact about 40% of all email clicks from mobile devices have triggered new sessions in theCHIVE app, a huge engagement increase that we weren’t able to deliver before.”
Both Journeys and Deep Linked Email are immediately available to all businesses. To learn more, please visit the Branch website at https://branch.io/
For more details:
- Visit the Branch Journeys page: https://branch.io/journeys/
- Visit the Branch Deep Linked Email page: https://branch.io/email/
About Branch (https://branch.io/):
Branch is the industry-leading mobile linking platform for driving app growth and user engagement. Branch’s robust deep linking solutions connect brands with their app users across all marketing channels while delivering the most optimal user experience. Branch is a trusted solution for over 11,000 apps to grow and stay engaged with their mobile user base.